West African Resources

West African Resources partnered with Hello Brands to reimagine their 2023 Sustainability Report Design, blending traditional corporate values with a bold, contemporary design to inspire and engage stakeholders.

Brief.

West African Resources, an ASX-listed emerging mid-tier gold producer with operations in Africa, approached Hello Brands with a unique challenge. They required a Sustainability Report design that upholds the integrity of their corporate brand, explicitly adhering to their established typeface and primary colour palette of blue and gold. The real challenge was infusing a fresh aesthetic into the Sustainability Report while aligning with the corporate brand guidelines, which required a delicate balance of creativity and adherence to established norms.

Sustainability Report Perth and Environmental Report Designers

Front cover of the Sustainability Report: White space enhances the visual impact, while the typographic style subtly previews the content within.

Sustainability Report Design West African Resources Highlights Page Layout

Highlights of the Sustainability Report: Operations, Social, Environment, and Governance statistics presented through engaging graphical visualisations.

Testimonial.

Thank you so much for the reports. They look great and turned out to be as we hoped, a crisp, modern look.

Mirey Lopez - General Manager Sustainability

Sustainability Report Design Agency Photography

Curating images from the client-supplied image library to enrich the visual storytelling.

Solution.

Hello, Brands rose to the occasion by creating a secondary colour palette featuring a suite of vibrant gradients, adding a contemporary dimension to traditional corporate colours. A meticulously structured grid system was devised to manage the Sustainability Report’s content-heavy nature, ensuring clarity and ease of navigation.

Images were meticulously selected and sourced from the client’s image library, seamlessly integrating with the overall design. This not only maintained brand consistency but also elevated the report’s visual appeal. Upon completion, the report was also adapted into French, broadening its accessibility and reach.

Governance spread featuring the board and corporate structure, visually outlining leadership and organisational hierarchy.

Sustainability Report Design Agency Perth West African Resources

Demonstrating the designed grid system that organises the content-heavy layout and incorporates sidebar navigation.

Sustainability Report Design in Perth for WAF

Integrating client photography seamlessly into the layout to enhance the narrative.

Sustainability Report Design Perth West African Resources

The Working With Communities spread features a section divider and critical highlights to emphasise significant sustainability achievements during the year.