Corporate Profile Design for Alpha Solar Tech

Alpha Solar Tech enlisted Hello Brands to produce a corporate profile design highlighting its revolutionary Building-Integrated Photovoltaic technology, transforming solar architecture with sustainability.

Brief.

Alpha Solar Tech engaged Hello Brands for a corporate profile design to showcase their new range of patented solar products, including their pioneering Building Integrated Photovoltaic (BIPV) technology. This technology transforms glass surfaces into solar panels, which applies to high-rise office towers and apartment buildings. Previously, their marketing materials did not fully communicate the technology’s scalability or significant environmental benefits; additionally, the brand’s visual identity was perceived as dark and sombre.

Front Cover of the Corporate Profile: The corporate profile design showcases the potential of vertical solar farms, highlighted with vibrant hues of bright blue and green to symbolise innovation and sustainability.

Environmental Impact: Illustrating the environmental challenges outlined by the Paris Accord, emphasising the urgency for sustainable solutions.

Corporate Brochure Design Perth Alpha Solar Tech

Technology Introduction: Featuring large images and elegant graphic design to introduce AST's patented Building Integrated Photovoltaic (BIPV) technology, a key component in achieving net-zero energy buildings.

Solution.

Hello Brands embarked on a visual brand exploration journey in this corporate profile design project, crafting a fresh, bright colour palette inspired by a clear blue sky to represent openness and innovation. We introduced a modern, clean typeface suitable for readability at all sizes. We developed custom illustrations to detail the intricacies of the BIPV technology. We reviewed and revised the existing copy, writing new sections to articulate the technology’s benefits and applications better. Additionally, our designers utilised generative AI to create concept images, enhancing the clarity of our messaging.

Corporate Profile Design: This page of the corporate profile unveils Alpha Solar Tech's vertical solar farms, discussing their innovative technology in urban settings.

Detailed Product Explanation: Our corporate profile includes a custom-designed illustration with an expanded cross-section of the solar glass, complete with labels to enhance understanding of the product's functionality. This reflects our meticulous approach to corporate profile design.

Generative AI Visualisation: To effectively demonstrate a specific concept, we utilised Generative AI to create a detailed image, enhancing the clarity and understanding of particular page of the corporate profile.

Custom Illustration: Featuring a detailed cross-section of a building facade, this image in the corporate profile demonstrates the full integration of AST's products, from solar glass windows to solar-powered footpaths

Sustainability Emphasised in Corporate Profile: Our corporate profile design's clean, white and bright aesthetic reinforces to AST's commitment to sustainability, underpinning the branding strategy that emphasises purity and environmental responsibility.