West African Resources
Sustainability Report Design: Contemporary Meets Corporate Values.
Design
Design
West African Resources, an ASX-listed emerging mid-tier gold producer with operations in Africa, approached Hello Brands with a unique challenge. They required a Sustainability Report design that upholds the integrity of their corporate brand, explicitly adhering to their established typeface and primary colour palette of blue and gold. The real challenge was infusing a fresh aesthetic into the Sustainability Report while aligning with the corporate brand guidelines, which required a delicate balance of creativity and adherence to established norms.
Thank you so much for the reports. They look great and turned out to be as we hoped, a crisp, modern look.
Mirey Lopez - General Manager Sustainability
Hello, Brands rose to the occasion by creating a secondary colour palette featuring a suite of vibrant gradients, adding a contemporary dimension to traditional corporate colours. A meticulously structured grid system was devised to manage the Sustainability Report’s content-heavy nature, ensuring clarity and ease of navigation.
Images were meticulously selected and sourced from the client’s image library, seamlessly integrating with the overall design. This not only maintained brand consistency but also elevated the report’s visual appeal. Upon completion, the report was also adapted into French, broadening its accessibility and reach.