Rosemount Apartments

Rosemount Apartments is an exclusive collection of 15 luxury residences at the corner of Fitzgerald Street and Russell Avenue in North Perth. Designed with style and comfort, these boutique apartments offer contemporary living spaces complemented by landscaped gardens, targeting discerning owner-occupiers. Hello Brands was engaged in developing a brand identity that embodied this modern development’s sophistication and lifestyle appeal.

Brief.

Lendsworth, the developer, approached Hello Brands to create a brand identity for Rosemount Apartments that would resonate with the target market of owner-occupiers. The goal was to present a cohesive brand that would align with the architectural vision and appeal to individuals seeking a comfortable and stylish living space in a desirable urban location. With a focus on owner-occupiers and a strategic marketing plan to pre-sell all 15 apartments, the brand needed to convey exclusivity, luxury, and the unique lifestyle offering of North Perth.

RM Monogram: A symbol of unity and elegance, the interconnected 'RM' monogram embodies the refined quality of Rosemount Apartments, creating a distinctive and memorable brand identity.

Apartment Marketing Perth by Hello Brands Front Cover

The elevation in vibrant colour, paired with a timeless black-and-white image of people, creates a sense of sophistication and highlights North Perth's walkable, community-focused lifestyle.

Solution.

We created a clean and sophisticated brand identity centred around an interconnected ‘RM’ monogram, capturing the refined essence of Rosemount Apartments. The monogram symbolised unity and quality, reflecting the apartments’ thoughtful design and modern amenities. The branding combined a minimalistic yet impactful colour palette, contemporary typography, and timeless design elements to appeal to the demographic. The visual identity successfully communicated the exclusive lifestyle Rosemount Apartments offered, helping to position the development as a premier choice for prospective owner-occupiers in the North Perth area.