Norfolk Commercial

Hello Brands undertook a project to reposition Norfolk Commercial, a boutique commercial property agency renowned for its tailored service. Originally rebranded by our Design Director a decade ago, Norfolk found its clientele evolving towards a more sophisticated demographic comprising high-net-worth individuals, family offices, SMSFs, and family trusts. This shift in client base necessitated elevating the brand to align with the expectations and sophistication of its new audience.

Brief.

The challenge was to reinvigorate Norfolk Commercial’s brand without altering its logo, thus retaining a connection to its heritage while transitioning towards a more premium and professional aesthetic. The aim was to attract and resonate with the agency’s sophisticated clientele through a refined brand presentation. This involved adopting a new colour scheme, developing a distinctive brand style, and overhauling marketing materials, including proposal and tender documents, signage, and digital presence. A crucial aspect of the project was enhancing the website’s functionality to streamline property listings through integration with the REX CRM system, thereby improving operational efficiency.

Norfolk Commercial's new homepage design.

rebranding Norfolk Commercial Perth Website Design shown.

Integrating the REX CRM - An automatic live feed of the For Sale and For Lease database.

Testimonial.

A decade after Duncan first shaped our brand identity, we sought his expertise for a refresh to align with our evolved, sophisticated clientele. Duncan’s deep understanding of our vision led to a strategic and creative overhaul, including a new website, colour pallette, and literature, repositioning Norfolk Commercial effectively in our market. We extend our sincerest thanks to Hello Brands for their exceptional work and pivotal role in our brand’s evolution.

Tim Fairhead - Director

The brandmark - colour pared back.

Solution.

The brand’s appearance was elevated to a premium appearance by simplifying the logo to sleek black and introducing a softer green palette for a refined aesthetic. A comprehensive brand style guide ensured uniformity across all platforms. Enhancements included redesigned proposals, documents, and signage to bolster market presence. The website’s redesign and advanced functionalities, including integration with the REX CRM for seamless For Sale and Lease updates, streamlined operations and reinforced Norfolk Commercial’s professional image, setting the stage for continued success.