Annual Report and Investor Presentation for Fleetwood Australia

Fleetwood’s ambition was clear: to transcend a steadfast connection to its corporate brand guidelines while creating a narrative that echoed Fleetwood’s essence of collaboration, integrity, and innovation intertwined with unwavering consistency.

Brief.

Fleetwood, an esteemed entity in its industry, sought Hello Brands’ creative prowess to encapsulate its FY2023 achievements through an Annual Report and Investor Presentation. The challenge was multifaceted; Fleetwood aspired to elevate its visual brand identity while maintaining its foundational corporate brand ethos. The objective extended beyond mere documentation, aiming to craft a narrative harmonising with Fleetwood’s spirit of innovation and purpose.

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Front Cover, Annual Report: Featuring Fleetwood's brand yellow, the branding device, and a dynamic employee photograph, encapsulating the essence of innovation and staff engagement.

Brand Elements: The visual brand elements highlight the strategic use of colour and the graphic motif that anchors the brand's identity.

Testimonial.

Duncan worked with us to produce our Annual Report and Investor Presentation, the design has stood the test of time and presented our company in a more modern and positive way. We found Duncan a pleasure to work with.

Andrew Wackett - CFO

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Front Cover, Investor Presentation: Fleetwood's yellow and brand device takes centre stage, mirroring the energy of the Annual Report and setting the tone for the insights within.

Solution.

Hello Brands blended innovation with tradition, using Fleetwood’s signature yellow to ensure brand consistency and familiarity. We introduced a graphic motif reflecting Fleetwood’s values, ensuring the design narrative was progressive and rooted in tradition. Prioritising user experience, we implemented a clear page grid and typographic hierarchy for easy reading and information flow. To add depth, we selected photographs highlighting Fleetwood’s human-centric approach, enriching the narrative with community and engagement visual stories.

This spread features full-page photography of an employee and presents the Chairman's Letter, blending leadership insights with the visual narrative of Fleetwood's human-centric ethos.

This spread showcases Fleetwood's RV Solutions through a strategic display of the designed grid system, incorporating photography and graphs.

Internal Slide, Investor Presentation: This slide exemplifies the sophisticated integration of brand elements and data visualisations designed to communicate Fleetwood's strategic achievements and outlook with clarity and visual appeal.

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Annual Report - Managing Director's Review: Highlighted by employee engagement photography, this section offers the Managing Director's insights into Fleetwood's achievements and future directions, emphasising the team's role in the company's success."