Brand and website development for Perth-based Multisell.

Multisell, a pioneering real estate brokerage, engaged us for a brand and website development project. The project focused on a bold brand identity and a content-manageable website. This case study details our creative journey from the initial brief to completing Multisell’s new branding and digital platform.

Brief.

Multisell approached Hello Brands with a crystal-clear vision: to create a modern and bold brand identity and a website development they could manage independently over time. The website’s primary goal was to articulate the nuances of Multisell’s real estate brokerage business model and the advantages these offer prospective vendors to set them apart from traditional real estate agencies.

A Dynamic hand-tooled logotype by Hello Brands for Multisell, combining bold typography and a bright colour palette, cementing their brand in the competitive real estate market.

WordPress web development by Hello Brands, delivering a tailored and scalable digital solution for Multisell to enhance user engagement and brand presence.

Solution.

Our initial step involved a competitive analysis to understand market dynamics and branding trends in the real estate sector, identifying key differentiation opportunities. We then crafted and refined several brand design concepts based on client feedback and internal reviews. The final brand identity, characterised by bold, hand-tooled typography and a vibrant colour palette, emphasises reliability, energy, and innovation—traits central to Multisell’s ethos.

We designed presentation folders and a stationery suite to complement the new brand identity, ensuring consistency across all physical brand touchpoints. Additionally, we developed a custom WordPress website design that focuses on ease of management for the Multisell team and effectively communicates the benefits to their customers through its content and structure.

The striking contrast between black and white and teal showcases the use of a bright colour palette to bring energy and modernity to Multisell's brand identity.