Brightwater

In response to changing market dynamics and the evolving needs of their community, Brightwater sought to revitalise its brand.

Brief:

Brightwater needed to evolve its brand identity to better reflect the aspirations of clients, employees, and stakeholders while responding to significant market changes in aged and disability care. The existing brand needed to fully capture the hopes and vitality of the people it served, necessitating a refreshed and more impactful visual identity.

The re-designed Brightwater brandmark reflects the vibrancy and optimism of the refreshed brand, symbolising joy, connection, and community.

Concept Development: The creation of the Brightwater logo design represents a journey through values: Joy, Uplift, Embrace, Connection and Community.

Signage Application: Brightwater's new brand identity at its corporate reception creates a welcoming space that reinforces professionalism, care, and its brand values.

Solution:

The refreshed brand identity was designed to be vibrant, empathetic, and future-focused, resonating deeply with Brightwater’s audience. Our design process began with creating a new logo symbolising care, growth, and optimism. The visual language was developed to convey warmth and trust, with a modern colour palette that balanced professionalism with approachability.

Every organisational touchpoint was updated to reflect the new brand identity, from marketing collateral to building and vehicle signage, employer branding, and internal communications. This holistic approach ensured a consistent and engaging experience for all stakeholders.

The new brand identity received overwhelmingly positive feedback from employees, who embraced the renewed sense of energy and purpose. The result was a cohesive and uplifting visual representation of Brightwater’s mission, positioning the organisation as a trusted care and rehabilitation services leader.

Design and production management of building signage for Brightwater's new brand identity, bringing their refreshed visual language to life.

The newspaper ad campaign for Brightwater's new brand identity communicates its vibrant and empathetic message to a broader audience.

Brochure design for Brightwater, establishing cohesive layouts for the refreshed brand identity, applied across an extensive suite of print literature.

Corporate Brand Guidelines: Brightwater's corporate brand guidelines ensure consistent application across all platforms, defining logo usage, colour palette, typography, and tone to reflect their values.