Brand Identity for Complex Projects / Hello Brands Perth

In property consulting, it’s rare to encounter an entity as proficient and nuanced as Complex Projects. Their knowledge for managing intricate projects isn’t just a skill, but an art form—a blend of acute insight and steadfast professionalism. When tasked with reflecting such depth in a brand identity, our collaboration went beyond the superficial. Our emblematic monogram isn’t mere ornamentation; it’s a visual testament to their foundational ethos.

Brief.

Complex Projects is known for its expertise in managing multifaceted property consulting. In our collaboration, the goal was clear: to craft a brand identity that is both a testament to their unwavering professionalism and a reflection of their commitment to excellence. This brand identity embodies the essence of Complex Projects, positioning them distinctively in the competitive arena.

Complex Projects' refined brand design, prominently displayed against a deep charcoal backdrop.

A corporate stationery suite for Complex Projects, exemplifying modern design aesthetics, complete with a tender report template.

Solution.

Our design approach for Complex Projects was both precise and reflective. The emblematic monogram symbolises their unwavering professionalism, while the juxtaposition of contemporary colour palettes against a deep charcoal foundation offers modern vibrancy with an enduring presence. This balanced brand identity captures their commitment to excellence and carves a distinctive niche for them in a competitive sector.