The higher a website or web page ranks in SERPs, the more likely it is to be visited by users. SEO can be achieved through the use of various techniques, including on-page optimisation (such as content, title tags and meta descriptions), off-page optimisation (such as link building and social media engagement), and technical SEO (such as site structure and sitemaps).

While there are many benefits of Search Engine Optimisation (SEO), the most important ones for businesses are increased visibility, traffic, and conversions.

Search Engine Optimisation (SEO) – Increased visibility.

The higher your website or web page ranks in SERPs, the more likely users are to find it. This is because users rarely venture off the first page of SERPs. In fact, according to Moz, the first result on Google has an average click-through rate (CTR) of 31.7%, while the second result has a CTR of 14.6%. The CTRs decrease significantly as you move down the SERP results pages; for example, the 10th result has a CTR of just 2.4%.

What this data shows us is that if you want users to find your website or web page, you need to rank highly in SERPs—and the best way to do that is with SEO.

A successful SEO campaign will increase your traffic.

The visibility afforded by high rankings in SERPs will result in increased traffic to your website or web page. According to HubSpot, organic traffic accounts for 51% of all website traffic—so it’s clear that ranking highly in SERPs is essential if you want your business to succeed online.

It’s worth noting that not all traffic is created equal; while more traffic is generally better than less traffic, quality trumps quantity when it comes to website visitors. This is because you want visitors who are actually interested in what you have to offer and are likely to convert into leads or customers.

By targeting keywords that are relevant to your business and have a high search volume but low competition, you can attract visitors who are more likely than others to be interested in your products or services.

Use SEO to increase conversions.

SEO can also help increase conversions—that is, Website visits don’t mean much if they don’t result in sales or leads. The same techniques that help increase visibility and traffic can also be used to improve conversion rates by helping you attract qualified visitors who are more likely than others to convert into leads or customers. In addition, by optimising your website for conversion with elements such as strong calls-to-action (CTAs) and persuasive copywriting, you can further increase the likelihood that visitors will take the desired action on your site.

SEO is essential for businesses that want to succeed online. By increasing your visibility and attracting qualified visitors who are more likely than others to convert into leads or customers, SEO can help you achieve your business goals.