YouTube and its increasing use amongst millennials.

In recent years, there has been a shift in the way that younger generations use search engines.

One key factor that contributes to this trend is the increasing use of YouTube for research. Since videos are often shorter and more concise than written articles, they are more appealing to users who are looking for quick information.

A study conducted by Google found that 70% of millennials say they would rather watch a video than read an article when both are available on the same topic. As the largest generation in history enters its prime spending years, businesses need to take YouTube and its increasing use amongst millennials into account when creating their content marketing strategy.

The power of video content.

There’s no doubt that video is a powerful medium. It has the ability to evoke emotion, tell stories, and capture attention in a way that written words simply cannot. This is why businesses need to consider using video as a part of their content marketing strategy moving forward.

What does this mean for content marketing?

As the largest generation in history enters its prime spending years, businesses need to start creating video content that appeals to this demographic. Video content should be short, concise, and to the point. It should also be well-produced and offer value to the viewer. If businesses can create video content that ticks all of these boxes, they will be well on their way to reaching and engaging with this important demographic.

How are millennials consuming YouTube content?

Increased video consumption.

A study conducted by ComScore found that millennials are watching more online video than any other demographic group.

Preferring video over text.

Millennials are consuming more video content by preferring video content over written content. This is likely due to the fact that millennials are used to consuming information in short, bite-sized pieces.

Finding product reviews.

Millennials are using YouTube to find user-created product reviews. This is a valuable use of YouTube as it allows millennials to get an unbiased opinion on a product before they make a purchase.

Learning New Skills

Millennials are also using YouTube to learn new skills. This is a valuable use of the platform as it provides access to a wealth of educational content that can be accessed at any time. Additionally, it allows users to learn at their own pace and go back and review concepts as needed.

Becoming content creators.

A recent trend among millennials is the increasing popularity of creating YouTube content. This is likely due to a combination of factors, including the low cost of entry and the wide reach of the platform. For many young people, YouTube provides a way to connect with others who share their interests and passions. It also offers a way to build an audience and potentially generate income through advertising and sponsorships.

There’s no doubt about it—video is a powerful medium that should be a part of every business’s content marketing strategy moving forward. By creating short, concise, well produce videos that offer value to viewers, businesses will be able to reach and engage with the millennial demographic in a meaningful way.

 

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YouTube use amongst millennials

As the largest generation in history enters its prime spending years, businesses need to start creating video content that appeals to this demographic.

A study conducted by Google found that 70% of millennials say they would rather watch a video than read an article when both are available on the same topic.

To discuss your Content Marketing Strategy, contact Hello Brands today.

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