You’ve possibly heard the term “Brand Platform” thrown around. But what exactly is a Brand Platform?
What is a brand platform and why do you need one?
In short, a Brand Platform is a marketing idea that encompasses both the distinctive features of a brand ideologically and visually.
A well-executed Brand Platform is essential to forming the holistic image of a business and providing a unique offering for the target audience. The Brand Platform often takes its form from the brand’s identity and serves as the constant foundation for the brand, making it appear timeless.
While the Big Idea for brand communication can change over time to reflect changes in a competitive context and target audiences, the Brand Platform itself generally remains unchanged. Marketers rely on Brand Platforms to create coherent, long-lasting branding campaigns that achieve sustainable growth for their businesses
Let’s take a closer look at what a Brand Platform is and why you need one for your business.
What is a Brand Platform?
A Brand Platform is a tool that can be used to give your business direction and purpose. It can be used to guide decision-making and help you to communicate your brand values to employees, customers and other stakeholders. A well-crafted platform articulates your mission, vision and values, and provides a framework for developing ad campaigns and other marketing communications. It can also be used to assess new business opportunities and help you to measure the success of your marketing efforts. In short, it is a valuable tool that can help your business to achieve its objectives.
Why do you need a Brand Platform?
A Brand Platform gives your business direction and purpose.
It is much more than just a logo or slogan. It’s the foundation upon which a successful brand is built. Think of it as the “why” behind your business. Why do you exist? What are your core values? What do you stand for? Your platform should answer these questions and provide direction and purpose for your business.
A well-executed Brand Platform will make your branding campaign more effective and efficient.
The platform also outlines how your values, personality, and positioning should be expressed across touchpoints such as your website design, social media, copywriting, and print communications. By having a clear Brand Platform in place, businesses can save time and money by ensuring that all branding materials are aligned with their core message
It will make your business appear more professional and credible.
A Brand Platform provides a consistent message across all channels. This ensures that your customers and clients receive the same information regardless of where they encounter your brand. In addition, a well-crafted platform can help you to differentiate your business from your competitors. By clearly articulating what makes your company unique, you can more effectively capture the attention of potential customers. Finally, it can build trust with your audience by conveying a sense of stability and reliability.
Your employees will be able to better represent your brand.
In order for your employees to be able to effectively represent your brand, it is essential that they be familiar with your brand and understand how to put it into action. By taking the time to educate them on your brand’s key components, you can help ensure that they are able to successfully communicate your brand’s message and deliver the results you expect.
It will be easier to launch new products or services successfully
A Brand Platform is a document that articulates the core elements of a brand, including its purpose, identity, positioning, personality, and values. It serves as a foundation for all of the brand’s communications and provides a touchstone against which all new initiatives can be measured. Having a well-defined platform in place makes it easier to launch new products or services because it ensures that all of the brand’s communications are consistent with its core identity. It also provides a clear set of guidelines against which new initiatives can be evaluated to ensure that they are aligned with the brand’s positioning and values.
There are many good reasons why you need a Brand Platform for your business. If you don’t have one already, now is the time to start developing one. Keep in mind that it should be flexible enough to accommodate changes over time, but also specific enough so that it can serve as an effective guide for all of your branding activities moving forward.
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A brand platform is a tool that can be used to give your business direction and purpose. It can be used to guide decision-making and help you to communicate your brand values to employees, customers and other stakeholders.
Marketers rely on Brand Platforms to create coherent, long-lasting branding campaigns that achieve sustainable growth for their businesses
To discuss your Brand Platform contact Hello Brands today.
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