The landing page is what a user sees when they first arrive at your site, and it’s crucial to make a good impression.
How to design a successful website landing page.
Landing page design is critical for any website that wants to convert visitors into leads or customers. Unfortunately, landing page design is often treated as an afterthought, by web designers with more focus on the home page and other high-traffic areas of the site.
Your landing page design plays a vital role in the customer journey, and its design should be given the same attention as any other page on your website.
In this blog post, we’ll give you 10 tips for designing a successful website landing page.
Landing page design – the magic formula.
1. Keep it simple.
The first step to creating a successful landing page is to keep the design simple. This means avoiding anything that could distract or confuse the user. Stick to one key message and make sure it’s clear and easy to understand. Use short, concise text and avoid clutter.
2. Design your landing page with a logical structure.
It is important to design your landing page with a clear hierarchy of content. This will ensure that visitors can easily find what they are looking for and take the desired action. The layout should be logical and easy to follow, with the most important information placed prominently at the top of the page. Call-to-actions should also be clearly visible and easy to find.
3. Use high-quality visuals in your landing page design.
Using high-resolution photographs, diagrams, and infographics can all help to add value to your landing page and improve the user experience. That said landing pages should be focused and uncluttered. Include only the most essential elements that will add value to what you are trying to communicate.
4. Write compelling copy.
The copywriting on your landing page needs to be clear, concise, and persuasive. It should grab the reader’s attention and convince them to take action. Avoid using jargon or technical terms; instead, use language that is easy to understand.
5. Use strong calls to action.
Your calls to action (CTAs) need to be strong and compelling. They should stand out from the rest of the page and make it clear what you want the user to do next. Avoid using generic phrases like “click here”; instead, use something that speaks directly to the user’s needs or interests.
6. Create a sense of urgency.
Your landing page should create a sense of urgency and encourage users to take action immediately. This can be done by including countdown timers, special offers, or limited-time deals.
7. Include social proof.
One way to build trust with users is to include social proof on your landing page. This could be customer testimonials, reviews, case studies, or anything else that shows potential customers that others have had success with your product or service.
8. Make your landing page design mobile-optimised.
In today’s world, it’s critical to make sure your website is mobile-friendly. More and more people are using their phones and tablets to browse the internet, so you need to make sure your site looks and functions well on all devices. This means making sure your landing page incorporates responsive design, meaning it will adjust itself based on the screen size it’s being viewed on.
9. Focus on clarity, not cleverness
Landing page design is all about creating a page that is clear and easy to understand. The goal is to make it easy for visitors to find the information they are looking for, and to take the desired action. This means that landing pages should be well-organised and free of distractions. Additionally, the language should be straightforward and the call-to-action should be prominent.
10. Keep testing & iterating
Landing pages should be tested regularly and iterated, based on data from analytics tools. Cursor movements can be tracked using software such as Hotjar, and this can help to identify areas of improvement.
A successful website landing page is essential for any business that wants to increase conversions and grow. By following the tips above, you can ensure that your landing page is optimised for success.
Want to make sure your landing page meets all of these criteria? Hello Brands offers landing page design services that are created to help you increase your conversion rate. Contact us today to learn more about how we can help you with a high-performing website landing page.
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Landing pages should be tested regularly and iterated, based on data from analytics tools.
Landing page design play a vital role in the customer journey, and its design should be given the same attention as any other page on your website.
To discuss your website Landing Page Design contact Hello Brands today.
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