How to design a logo: 6 Pro tips.

A logo is much more than just a graphic mark; it is the foundation of your brand identity.

A well-designed logo should be unique, memorable, and effortlessly reflect your company’s values and mission.

Unfortunately, many businesses choose to cut corners when it comes to logo design, resulting in a generic and forgettable mark. If you want your business to have a point of difference, it is essential to invest in a high-quality, custom logo.

There are a few key things to keep in mind when designing a logo. First, simplicity is key; a complex logo will be difficult to remember and reproduce. Second, your logo should be scalable; it should look just as good on a business card as it does on signage. And finally, your logo should be versatile; it should be able to work across a variety of mediums and applications.

By keeping these things in mind, you can ensure that your logo will effectively represent your brand for years to come.

How to design a logo.

1. Keep it simple.

When it comes to designing a logo, less is often more. A simple design is easier to remember and can be more versatile than a complex one. It can be used in a variety of contexts, both online and offline, and can be scaled to any size without losing its impact.

Additionally, a simple logo is less likely to date, so it can be used for many years to come. Of course, designing a simple logo is not always easy. It can take just as much time and effort to create a minimal design that is both stylish and effective as it would to create a more complex one.

However, the results are often worth the investment. A well-designed simple logo can help to establish a strong and enduring brand identity.

2. Use negative space.

When it comes to designing a logo, many designers focus on the positive space or the area that contains the main image. However, it’s important to remember the negative space as well.

The negative space is the area around and between the subject of an image. In logo design, the negative space can be just as important as the positive space. It can be used to create balance, add visual interest, and even convey a message. For example, the FedEx logo uses negative space to create an arrow between the “E” and “X”, symbolising forward movement and speed.

So, next time you’re designing a logo, don’t forget about the power of negative space. Use it to create a balanced composition and convey your brand’s message.

3. Be memorable.

A successful logo design should be memorable. That doesn’t mean that it needs to be outrageous or gimmicky, but it does need to be distinctive. Think about some of the most recognisable logos in the world. What makes them so easy to remember? In many cases, it’s their simplicity.

The Nike swoosh, for example, is a very straightforward design that is immediately recognisable. Other memorable logos make use of colour or shape in a unique way. McDonald’s golden arches, for instance, are an instantly recognisable symbol of the fast food chain.

When designing a logo for your business, keep in mind that simplicity and distinctiveness are key to creating a memorable design.

4. Use typography correctly.

A logo is more than just a pretty picture. It’s an essential part of your brand identity, and it should convey the essence of your business in a simple, memorable way. That’s why it’s so important to use typography correctly in logo design. The right typeface can communicate your brand values and give your logo instant visual impact. But with so many fonts to choose from, how do you know which one is right for your brand? Here are a few tips to help you choose the perfect typeface for your logo:

First, consider the mood you want to convey. Are you looking for something modern and stylish, or classic and timeless? Once you’ve determined the overall tone of your logo, you can start narrowing down your font options.

Next, take a look at the other elements in your logo design. If you have a lot of graphical elements, you’ll want to choose a simpler typeface that won’t compete for attention. Conversely, if your logo is mostly text-based, you can afford to be more experimental with your font choice.

Finally, don’t forget about legibility. No matter how beautiful a font may be, if it’s difficult to read, it’s not going to be effective in conveying your message. Make sure to test out different fonts at different sizes to make sure they’re easy to read on both digital and print collateral.

By following these tips, you can ensure that your logo uses typography in a way that is both aesthetically pleasing and effective in conveying your brand message.

5. Be consistent.

A consistent logo helps customers recognise your business, and can even build trust and confidence in your products or services.

When designing a logo, it’s important to keep consistency in mind. Use the same colours, fonts, and style throughout all of your marketing materials, from your website design to your stationery. This will help create a cohesive look that customers will easily be able to recognise.

6. Make it unique.

A good logo is one of the most important components of a successful brand identity. It should be unique and immediately recognisable, while also conveying the essence of the company or product it represents. To achieve these objectives, logo designers must take a number of factors into account, including the company’s target audience, the industry in which it operates, and the overall tone of the brand. With so many elements to consider, it’s no wonder that designing a strong logo is such a challenging task. However, when done well, the results can be truly remarkable. A great logo can not only make a brand more recognisable and memorable, but it can also help to convey its values and set it apart from its competitors.

Creating an effective logo is essential for any business, large or small. An expertly crafted logo can make your business more memorable, unique and consistent – all important factors in establishing a strong brand identity.

If you need help designing a logo that perfectly represents your business, Hello Brands have over 25 years of experience crafting logos for businesses in Perth. Get in touch today to see how we can help you take your brand to the next level.


Last updated:

How to design a logo.

When designing a logo, the negative space can be just as important as the positive space. It can be used to create balance, add visual interest

A great logo can not only make a brand more recognisable and memorable, but it can also help to convey its values and set it apart from its competitors.

To discuss your Logo Design contact Hello Brands today.

1300 254 324 » Contact »


Stay informed.

Latest Articles.

The blog is our comprehensive look at the latest trends in marketing, branding, graphic design and web technology.