Graphic designers use typography to help create a unique voice for brands.
Do consumers understand the influence of typography?
By utilising different fonts, sizes, and colours, graphic designers can control how readers receive information.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, leading (line spacing), letter-spacing (tracking), and kerning (adjusting space between pairs of letters).
Graphic designers use typography to create a unique voice for their brand or project. They also use it to determine content hierarchy (importance of information). By utilising different fonts, font sizes, and colours, graphic designers can control how readers receive information.
Why is typography important?
Typography is one of the main tools that graphic designers use to create visual hierarchy. Visual hierarchy refers to the arrangement or presentation of elements in a way that indicates importance. It allows designers to guide viewers’ eyes through a design in the order they want them to process the information.
In its most elementary form, if you wanted someone to read a headline first, you would make it larger than the body copy. If you want someone to read a call-to-action button first, you would make it a different colour than everything else on the page. By using different fonts, sizes, and colours, designers can control where viewers look and in what order they process the information.
How do Graphic Designers use it?
Graphic designers use typography in two ways: for visual effect and for legibility. Decorative typography is used to add visual interest to a design or make a statement. It’s often used in branding and advertising. Graphic designers also use typography for legibility – to ensure that readers can clearly understand the information being conveyed.
Typography is an important tool that every graphic designer needs to master. By understanding how to use different fonts, sizes, colours and layouts, designers can control how readers process information.
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By utilising different fonts, font sizes, and colours, graphic designers can control how readers receive information.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed.
To discuss how you can harness typography in your Marketing Communications contact Hello Brands today.
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