A comprehensive review of the latest trends in brand strategy, branding and corporate identity.
A comprehensive review of the latest trends in brand strategy, branding and corporate identity.
Developing a brand is crucial for any organisation to build a strong market presence and cultivate customer loyalty.
Hiring a Brand Design Agency can be a significant investment for any business, but it’s often worth the cost to elevate your brand’s visual identity.
Multi-directional photography and video have become increasingly popular, as social media platforms continue to drive demand for visually engaging content.
Lateral thinking is a problem-solving approach that encourages divergent and non-linear thinking to generate innovative solutions.
As market trends and consumer preferences change, it’s important for brands to adapt and stay competitive.
Shapes have been used in branding since the beginning of time and studies have shown they can have an apparent persuasive effect on customers.
Distinctive brand assets are key for businesses to help them stand out in the marketplace and create emotional connections with customers.
Design Thinking is a way of approaching design projects that puts the user at the center.
Branding agencies provide a variety of services to help companies develop and maintain their brand identity.
When it comes to branding and marketing your financial services company, you need an experienced and knowledgeable agency on your side.
What is commoditisation and how does it impact B2B brands?
Creating a strong brand is essential for achieving success when marketing your business.
You’ve decided it’s time to rebrand. But where do you start? A brand design company can help you develop a brand strategy, create a unique identity and roll it out across all channels.
A logo is much more than just a graphic mark; it is the foundation of your brand identity.
The global economic climate is constantly changing, and it’s important for businesses to keep up with the latest trends if they want to stay competitive.
You most likely understand the importance of creating a strong brand. But what does that really mean? And how do you create one?
Marketing Agencies deliver services that enable brands to reach their target audiences with measured results.
When rebranding a company it’s important to ensure that you do it in a way that is respectful of your customers and reflects your company’s values.
Let’s explore the topic of branding and discuss some of the key reasons why it’s vital for businesses to invest in creating a strong brand in 2023
Most businesses know that having a strong brand is important, but many are unsure where to start.
A mind map is a graphical representation of ideas or thoughts. It is a way to brainstorm, organise, and visually communicate information.
Brand design is one of the most important aspects of any business, yet it is often one of the most overlooked.
While both types of agencies help businesses promote their products or services, they do so in different ways.
Whether you’re a startup or an established business, your brand story is one of the most important elements of your brand strategy.
Do you know what your company stands for? Do your customers know what to expect when they interact with you? If not, it might be time to invest in branding and identity services.
You’ve possibly heard the term “Brand Platform” thrown around. But what exactly is a Brand Platform?
A brand’s voice is the personality and tone that it communicates to its audience. It should be consistent across all channels, from expo displays to annual reports to email marketing.
In today’s digital world, businesses must rely on creative content to stand out and offer customers a unique and engaging experience.
Strong brands don’t just happen overnight—they’re the result of careful planning and execution.
In today’s competitive marketplace, it is more important than ever to have a strong brand.
Most companies want their brands to stand out. They want customers to think of them first when they need their product or service.
Marketers are always looking for new ways to understand consumers and gain deeper insights into their behavior and purchasing habits.
If you’re a business owner or marketer, it’s important that you understand your target market. Who are they? What do they want? What are their pain points?
Brand love is one of the most important drivers of consumer behaviour and customer loyalty. But what exactly is brand love? And how can companies create it?
The customer buyer’s journey is the process that customers go through when making a purchase. It typically includes three stages: awareness, consideration, and decision.
When it comes to creating a new logo for your business, you want to make sure that it’s high-quality, professional, and reflective of your brand identity.
From the 19th century to the present day, branding has evolved from a simple way to differentiate products to an essential part of business strategy.
Purchasing decisions are either based on practical factors such as price and availability. Or, on more abstract factors such as emotion or personal preference.
Are you looking for new and innovative ways to reach your target audience? Artificial intelligence (AI) might be it.
Graphic designers use typography to help create a unique voice for brands.
Have you ever noticed how some brands just seem to understand what you need, before you even know yourself?
Marketing channels are cluttered with increasing noise from brands fighting for attention, marketers must maximise every tool at their disposal to stay competitive.