A comprehensive review of the latest trends in brand strategy, branding and corporate identity.
Articles. Brand.
Unlocking the secrets to building a strong brand: The 6 critical stages.
Developing a brand is crucial for any organisation to build a strong market presence and cultivate customer loyalty.
How much does it cost to hire a Branding Agency?
Hiring a Brand Design Agency can be a significant investment for any business, but it’s often worth the cost to elevate your brand’s visual identity.
The significance value of multi-directional media.
Multi-directional photography and video have become increasingly popular, as social media platforms continue to drive demand for visually engaging content.
Lateral thinking in marketing: The key to unlocking your brand’s potential.
Lateral thinking is a problem-solving approach that encourages divergent and non-linear thinking to generate innovative solutions.
Why de-positioning is a key strategy for brand growth.
As market trends and consumer preferences change, it’s important for brands to adapt and stay competitive.
The meaning and influence of shapes used in branding.
Shapes have been used in branding since the beginning of time and studies have shown they can have an apparent persuasive effect on customers.
What are distinctive brand assets and why do they matter?
Distinctive brand assets are key for businesses to help them stand out in the marketplace and create emotional connections with customers.
Design Thinking: How to create successful design projects.
Design Thinking is a way of approaching design projects that puts the user at the center.
How much do branding agencies charge?
Branding agencies provide a variety of services to help companies develop and maintain their brand identity.
How a financial services branding agency can help your company succeed.
When it comes to branding and marketing your financial services company, you need an experienced and knowledgeable agency on your side.
How to combat the commoditisation of B2B brands.
What is commoditisation and how does it impact B2B brands?
Brand, visual identity and branding: What’s the difference?
Creating a strong brand is essential for achieving success when marketing your business.
How can a brand design company grow my business?
You’ve decided it’s time to rebrand. But where do you start? A brand design company can help you develop a brand strategy, create a unique identity and roll it out across all channels.
How to design a logo: 6 Pro tips.
A logo is much more than just a graphic mark; it is the foundation of your brand identity.
Is your go-to-market strategy mindful of the economic climate?
The global economic climate is constantly changing, and it’s important for businesses to keep up with the latest trends if they want to stay competitive.
Building a brand? Read on.
You most likely understand the importance of creating a strong brand. But what does that really mean? And how do you create one?
What services do Marketing Agencies provide?
Marketing Agencies deliver services that enable brands to reach their target audiences with measured results.
Rebranding a Company: How to do it successfully.
When rebranding a company it’s important to ensure that you do it in a way that is respectful of your customers and reflects your company’s values.
The importance of branding in 2023.
Let’s explore the topic of branding and discuss some of the key reasons why it’s vital for businesses to invest in creating a strong brand in 2023
Do I need a Branding Agency?
Most businesses know that having a strong brand is important, but many are unsure where to start.
How Graphic Designers brainstorm with mind maps.
A mind map is a graphical representation of ideas or thoughts. It is a way to brainstorm, organise, and visually communicate information.
Brand Design Tips: How to build a strong visual identity?
Brand design is one of the most important aspects of any business, yet it is often one of the most overlooked.
Branding vs advertising agencies, a true comparison.
While both types of agencies help businesses promote their products or services, they do so in different ways.
The power of a compelling brand story.
Whether you’re a startup or an established business, your brand story is one of the most important elements of your brand strategy.
Brand identity design services for 2023.
Do you know what your company stands for? Do your customers know what to expect when they interact with you? If not, it might be time to invest in branding and identity services.
What is a brand platform and why do you need one?
You’ve possibly heard the term “Brand Platform” thrown around. But what exactly is a Brand Platform?
How to build a brand voice your audience loves.
A brand’s voice is the personality and tone that it communicates to its audience. It should be consistent across all channels, from expo displays to annual reports to email marketing.
Creative content is key for digital marketing success.
In today’s digital world, businesses must rely on creative content to stand out and offer customers a unique and engaging experience.
How to build brand equity.
Strong brands don’t just happen overnight—they’re the result of careful planning and execution.
Design Craft: The key to creating a memorable brand.
In today’s competitive marketplace, it is more important than ever to have a strong brand.
Brand Category Norms: To blend in or stand out?
Most companies want their brands to stand out. They want customers to think of them first when they need their product or service.
Neuromarketing: Decoding Consumer Behaviour.
Marketers are always looking for new ways to understand consumers and gain deeper insights into their behavior and purchasing habits.
Buyer Profiles: Why should you create them?
If you’re a business owner or marketer, it’s important that you understand your target market. Who are they? What do they want? What are their pain points?
How to create brand love.
Brand love is one of the most important drivers of consumer behaviour and customer loyalty. But what exactly is brand love? And how can companies create it?
The changing face of the customer buyer’s journey.
The customer buyer’s journey is the process that customers go through when making a purchase. It typically includes three stages: awareness, consideration, and decision.
The benefits of working with a professional logo design company.
When it comes to creating a new logo for your business, you want to make sure that it’s high-quality, professional, and reflective of your brand identity.
The History of Branding since 1876.
From the 19th century to the present day, branding has evolved from a simple way to differentiate products to an essential part of business strategy.
How graphic design can influence purchasing decisions.
Purchasing decisions are either based on practical factors such as price and availability. Or, on more abstract factors such as emotion or personal preference.
The role of artificial intelligence in marketing communications.
Are you looking for new and innovative ways to reach your target audience? Artificial intelligence (AI) might be it.
Do consumers understand the influence of typography?
Graphic designers use typography to help create a unique voice for brands.
How to use Brand Archetypes to connect with your customers.
Have you ever noticed how some brands just seem to understand what you need, before you even know yourself?
The increasing influence of colour used in branding.
Marketing channels are cluttered with increasing noise from brands fighting for attention, marketers must maximise every tool at their disposal to stay competitive.
