Brand Category Norms: To blend in or stand out?

Most companies want their brands to stand out. They want customers to think of them first when they need their product or service.

Branding is how a company makes that happen. It’s the process of creating and promoting a name, symbol, or design that identifies a product or service and differentiates it from competing products.

Branding can also be used to create an emotional connection with customers, which can lead to loyalty and repeat purchases. In today’s increasingly competitive marketplace, many businesses are finding that going against brand category norms and standing out is more important than ever. However, there is also an argument to say that there is value in blending in.

They say that customers are often overwhelmed by too many choices and that a simple, uncluttered brand can be more appealing than one that tries to stand out from the crowd. In the end, the best approach may be to find a balance between standing out and blending in. Too much of either can be off-putting to potential customers.

Most companies want their brands to stand out. They want customers to think of them first when they need their product or service. Branding is how a company makes that happen. It’s the process of creating and promoting a name, symbol, or design that identifies a product or service and differentiates it from competing products. Branding can also be used to create an emotional connection with customers, which can lead to loyalty and repeat purchases.

In today’s increasingly competitive marketplace, many businesses are finding that standing out is more important than ever. However, there is also an argument to say that there is value in blending in. They say that customers are often overwhelmed by too many choices and that a simple, uncluttered brand can be more appealing than one that tries to stand out from the crowd. So, what’s the right approach? Should you try to and go against brand category norms or blend in? Let’s take a closer look at the pros and cons of each approach.

Brand category norms:
Standing out or blending in?

Standing out.

The main advantage of trying to make your brand stand out is that it can help you attract attention and build name recognition. If your brand is unique and memorable, it will be more likely to stay top-of-mind with consumers when they’re ready to make a purchase. For example, Apple has built its brand around being different—and it’s paid off. Apple is now one of the most recognisable brands in the world.

However, standing out can have its downsides. One of the biggest dangers of trying to make your brand too unique is that you may alienate potential customers who don’t identify with your values. Another risk is that you may come across as trying too hard or inauthentic if your attempt to stand out feels unnatural or untrue to your brand values.

Blending in.

On the other hand, blending in has its own set of advantages. One of the biggest benefits is that it can help build trust with consumers by signalling that you’re a reliable, established business—not a fly-by-night operation. For example, banks and other financial institutions often use traditional designs and fonts to convey stability and reliability. Another benefit of blending in is that it can make your brand more accessible by making it easy for consumers to understand what you do and what you stand for—something that can be difficult if your brand is too unique or complex.

Of course, there are also some drawbacks to consider before deciding to blend in with the competition. One potential downside is that you may have difficulty breaking through the noise if everyone in your industry looks and sounds the same. Another risk is that you may come across as boring or unoriginal if you don’t put any effort into differentiating yourself from the competition.

There’s no easy answer when it comes to deciding whether to try to make your brand stand out or blend in with the competition. It depends on your industry, your target audience, and your marketing goals. However, one thing is certain: both approaches have their own set of risks and rewards—so choose wisely.

 

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Brand category norms: To blend in or stand out? | Hello Brands

Should your brand go with brand category norms or go against?

Many businesses are finding that going against brand category norms is more important than ever. However, there is also occasions when blending in has its benefits.

To discuss your Brand Strategy contact Hello Brands today.

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